2013/2014

The Ecology of Food Perception

Natural Sciences

Principal investigators

Bjørg T. Egelandsdal

Professor
Norwegian University of Life Sciences (NMBU)
Year at CAS

Abstract

Our goal is to organize and stimulate broad stakeholder participation in discussions of sustainable next generation approaches to human food ecology. Stakeholders are consumers, food industry, policy-makers, health-care providers, educators, and more, while food ecology is a concept that connects eating behavior in humans and animals to biology and environment. In the world today, consumer behavior and health are topics of immense public awareness and media interest, but despite that, food-related health problems continue to rise. The situation has proven difficult to control via public information about healthy consumer behavior and limits the continuation of 'business as usual' with respect to how consumers deal with their food environment. Food environmental factors influence peoples' food choice and consumption, and can be identified, tested and controlled during production and marketing to affect consumer behavior. This controllability, for example of food product selection, branding, placement and price, creates incentives for the food industry as well as for policy makers that aim to balance economic progress with the interests of public health. We believe the public's awareness about foods creates win-win opportunities: Innovative product development, labeling and retailer strategies leading to responsible consumer behavior paralleled by food industrial profits. We call such win-win scenarios sustainable next generation approaches to human food ecology, and invite all interested parties, the general public, private enterprises, government, legislature and the media, to join us in debate.

Fellows

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Frode Alfnes

Professor
Norwegian University of Life Sciences (NMBU)
Year at CAS

Valérie Lengard Almli

Research Fellow
Nofima
Year at CAS
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Gro V. Amdam

Associate Professor
Norwegian University of Life Sciences & Arizona State University
Year at CAS
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Kenichi Aoki

Professor
University of Tokyo
Year at CAS
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Jessica Aschemann-Witzel

Associate Professor
Aarhus University
Year at CAS
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Melissa Beresford

Ph. D. Candidate
Arizona State University
Year at CAS
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Duan Chen

Professor
Norwegian University of Science and Technology (NTNU)
Year at CAS
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Dzung Bao Diep

Professor
Norwegian University of Life Sciences (NMBU)
Year at CAS

Lindsey Gray

University of Sydney
Year at CAS
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Anna Haug

Professor
Norwegian University of Life Sciences (NMBU)
Year at CAS

Bård Kulseng

Associate Professor
Norwegian University of Science and Technology (NTNU)
Year at CAS
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Ronald Demos Lee

Professor
University of California, Berkeley
Year at CAS

Roy Joseph Martin, Jr.

Adjunct Professor
University of California, Davis
Year at CAS

Lindsay Ross Matthews

Dr.
Istituto Zooprofilattico Sperimentale dell’Abruzzo e Molise “Giuseppe Caporale” (IZSAM)
Year at CAS

Daniel Münch

Dr.
Norwegian University of Life Sciences (NMBU)
Year at CAS

Marie Oostindjer

Dr.
Norwegian University of Life Sciences (NMBU)
Year at CAS
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Mark Carroll Pachucki

Senior Researcher
Massachusetts General Hospital
Year at CAS
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Jan Erik Paulsen

Professor
Norwegian School of Veterinary Science
Year at CAS

Paul Rozin

Professor
University of Pennsylvania
Year at CAS
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Knut Rudi

Professor
Norwegian University of Life Sciences (NMBU)
Year at CAS
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Alexander Schjøll

Ph. D. Candidate
National Institute for Conusmer Research (SIFO)
Year at CAS
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Silje Elisabeth Skuland

Research Fellow
National Institute for Conusmer Research (SIFO)
Year at CAS
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Alexandra Avril Brewis Slade

Professor
Arizona State University
Year at CAS

Marla B. Sokolowski

Professor
University of Toronto
Year at CAS
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Marianne Sundt Sødring

Ph. D. Candidate
Norwegian School of Veterinary Science
Year at CAS
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Shripad Tuljapurkar

Professor
Stanford University
Year at CAS

Ellen Van Kleef

Dr.
Wageningen University
Year at CAS

Qing Wang

Ph. D. Candidate
Norwegian University of Life Sciences (NMBU)
Year at CAS
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Andrea Susan Wiley

Professor
Indiana University
Year at CAS
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Anne-Berit Wold

Associate Professor
Norwegian University of Life Sciences (NMBU)
Year at CAS

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