Seminar arranged by Bjørg Egelandsdal, groupleader of the CAS reserach project The Ecology of Food Perception.

Program:

• Devold, T. & Egelandsdal, B. Opening remarks
• Alfnes, F. HH‐NMBU Ås: what is the department’s vision for the future?
• Rukke et al. IKBM‐ NMBU ÅS: What is the department’s vision for the future? The Pilot plant: today, planned changes and the option for new uses strengthening NMBU’s education and science.
• Aschemann‐Witzel, J. Århus University‐ MAPP: (Social) marketing as a consumer‐rooted
• approach. Definitions and cases within new consumer trends.
• Skuland, S. SIFO: Product development vs consumer demands: what comes first?
• Van Kleef, E. Wageningen University: What is Marketing and Consumer group’s vision?
• Veflen Olsen, N. Nofima: Vision for the future of food‐ new skills needed.